Hello, and welcome to
BELOVED BRANDS
The Office of
Industry West
BRAND IDENTITY, BRAND GUIDELINES
Groove
BRAND STRATEGY, BRAND PERSONALITY, MESSAGING
Shake Shack
BRAND PERSONALITY, CONTENT STRATEGY, MESSAGING
Here, you get an approach that blends the best of both worlds—Libby's agency background and Brandy's in-house experience.
You get…
Agency quality work
Without the overhead and with more hands-on dedication.
Practical applications
A brand book and toolkits your team will use on a day to day basis, helping you make quicker decisions and move faster.
Creative that transcends trends
Best practices and references from a wide variety of industries, so you stand out in a sea of sameness.
Spark by Hilton
BRAND IDENTITY, BRAND GUIDELINES
Godling
BRAND IDENTITY, BRAND GUIDELINES, WEB DESIGN
Sofar Sounds
BRAND STRATEGY, CONTENT STRATEGY, BRAND GUIDELINES
Services
PACKAGES USUALLY START AT $15K.
Our
01 Brand Basics
MVP brand identity for new products.
Perfect for: Brand new products that haven’t yet launched, and need a complete brand identity in order to do so.
02 Brand Refinement
Working brand identity that can be used as a basis for marketing efforts, but still leave enough room to adjust as you learn.
Perfect For: Young brands in search of product-market fit—may be launching a landing page, marketing efforts, coming out of beta, but still actively learning.
03 Brand Formalization
Full-scale refined and formalized brand guidelines.
Perfect For: Brands in growth mode hitting a new phase of marketing, with a growing team or increasing spend.
04 Brand Evolution
Full-scale brand identity and guidelines.
Perfect For: Companies who feel brand confusion, have hit performance plateau, lost relevance, or see new competitor activity.
Your Creative
Partners
Based in São Paulo and Chicago, we love the experience of working hands-on with whip-smart, collaborative founders and marketing leaders building products with purpose.
BRAND STRATEGIST
Brandy has a deep background building community-centered brands through clear and distinct narratives, with in-house experience defining and scaling brand identities at Shake Shack, Sofar Sounds and Groove through periods of growth and change.
DESIGN DIRECTOR
With nearly a decade of experience working independently and at design agencies, Libby has had the pleasure of collaborating with brands of all sizes from Chicago favorites like Ivy Hall to renowned giants like Apple.
Are you a
mission-driven
product that wants to build a
beloved brand?
Let’s chat! We particularly like working on projects that we feel a strong emotional connection to.